It seems to me that for decades, Kodak had a successful, two-part business model.
- Sell photography itself as a lifestyle, a necessity for documenting some of life’s most important moments.
- Sell products and services that support that, ensuring a robust recurring revenue stream.
For a very long time, it worked quite well for the company.
When it came to cameras, it appears that part of Kodak’s strategy was making as many different cameras as possible, with a range of sizes, styles, feature sets, and price points. Most were centered on ease of use, as evidenced by the venerable Brownie series, or the more recent Instamatic series. An oft-forgotten family of Kodak cameras was interesting in its own right as well: the Kodak Duaflex.
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